You'll quickly love 'em. They are the key to getting the most from Colocator.
A Region is simply an area you draw on the screen. A defined polygonal area you overlay on your site plan or elsewhere on the map using our intuitive interface.
So it could be the ticketed perimeter to your event. Or the queuing area for taxis.
As soon as you have drawn a Region, Colocator can surface real-time and post-event metrics for that area (via a Widget on a Dashboard). Just how popular is a certain attraction? Draw a Region round it to find out.
Or think of a Region as a geo-fence. Use Regions in our Engage module to determine audience Filters and Segments.
You can have as many as you like. Whatever size or shape (while there are no limitations, if you make them really small - say less than 20 square metres - they will have limited usefulness).
Regions can overlap and be located anywhere (i.e. not restricted to your event site). Use them to monitor local transport and travel times.
And you can choose categories for your Regions. Parking, Food and Beverage, Transport hubs, Stages etc...
Top Tip: You can even draw regions post-event, to surface metrics for a particular area you are interested in - if you aren't subscribing to our real-time Insight module. They don't need to be specified in advance.
These are a Region but with a start and end time appended for something that takes place at that time at that location. An artist set on a stage, for example, constitutes an Event. Or a keynote speaker. Or any other attraction with a prescribed start and end time.
By uploading a full list of Events, you'll ensure you get the most from our Analytics module.