The interactive charting element of Colocator is an extremely powerful self-service reporting tool, available within the Analytics module. It provides a visual representation of the app users location data we have harvested and processed via interlinked charts.
It enables you to explore the data captured from any combination of Regions or Events you have created, allowing you to dig into any time or location slice quickly and intuitively. It is designed to get answers to your data queries fast.
Here's how to navigate around the interface.
There are two tabs (Regions and Events) in the top left hand corner. Once you've loaded data into the charts the interface defaults to the Regions tab.
On this screen, there are the following interlinked charts immediately visible. Manipulating any chart will automatically update the other charts.
Starting at the top left and moving clockwise the reporting charts are as follows:
- Total Visits by Time, with a timeline slicer control immediately below it. Use this to select the time range you want.
- Device Counts, giving a numerical read-out of unique device counts (the number of devices sighted) for the time/location range selected. Note this is the only non-interactive component of the interface. Here's more detail on how this number is calculated.
- Visitor Volume by Region. A scrollable bar chart showing the relative popularity of each Region. (Tip - you can always add new Regions by drawing them on the map interface at any time - so if there's a specific location you want to surface data for simple create it and reload the data into the charting and it will then appear in this list). You can select one or more Regions by clicking on the Region bar name.
- Time spent by Type of Region: A pie-chart summarising aggregate dwell time for each category of Region. You can select one or more Region categories by clicking on the corresponding pie segment.
- Visit Distribution by Duration: A bar chart breaking duration of visits into time segments. This chart enables filtering of other charts by time spent in any Region or group of Regions. Simply drag your mouse over the bars to select the dwell duration you want.
Further down the page and you also are provided with a Flow Analysis chart. This is
a Sankey diagram which illustrates in relative form how the crowd has moved between defined areas. For any Region you can identify the Regions where visitors have come from and went to next.
Switching to the events tab provides an identical layout with the Visit Volume by Region chart replaced by a Visit Volume by Event chart. There is no Flow Analysis for Events.
Using the Regions tab as an example, here's a quick rundown on how you might navigate around.
Click on the timeline slicer below the Total Visits by Time chart. Here you can choose a time range by dragging your mouse to pick out, say, one particular day or an afternoon or even an hour. All of the other data across the other interactive charts will automatically update.
The Regions are listed by Visit Volume on the right side of the console, with the most popular at the top. Note that every time a device enters a Region, it counts as a visit. So this chart is not showing unique visits, rather the aggregate of all visits (including multiple visits to a single Region by one device). There is a search bar above the Regions if required - a handy alternative way of finding a particular Region rather than scrolling through a large number of Regions.
Here you can select one Region, or a combination of Regions or all Regions by simply clicking them. The other charts will automatically update for your selected Region(s).
Using the same selection method as step 1, you can pick out Visit Distribution by Duration. For example, you might want to filter out visit durations of less than 10 minutes to establish a meaningful visit rather than someone simply passing through a particular Region or set of Regions.
Scroll down to see the Flow Analysis chart. It is recommended that a small number of Regions are first selected (see step 2 above), and perhaps a Visit Times filter applied (step 3). Flows can then be compared between say 2 or 3 separate Regions.
Clearing filters/resetting the charts
To clear all filters, simply click on the Clear Filters button in the top right-hand corner of the screen. Note it may take a few seconds for the charts to update.
Any of the charts produced here can be exported as a graphic via a screen capture tool (e.g. Snip in Microsoft Windows).